Rami Reda on Strategic Alliances — What to Look For and How to Find Them | Ontario, Canada

Why Look for a Strategic Partner?

  1. Accessing new markets
  2. Increasing your sales in your existing markets
  3. Gaining human and financial capital
  4. Accessing exclusive technology, patents or capabilities
  5. Extending network
  6. Strategic marketing and branding
  7. Integrating advanced technology
  8. Leverage new suppliers
  9. Geopolitical pressure
  10. Risk proliferation and blocking threats

How to Find a Solid Strategic Partner?

Set Your Goals

Set Out Partner Selection Criterion

Draft a Shortlist of Potential Companies

  1. What impact will this partner have? How would partnering with this company change your brand and competitiveness? Will they create access to new markets? Will they provide significant value?
  2. Are you compatible? In the eyes of your leadership, employees and customers, is this partner compatible with you, your brand and culture? A $36 billion partnership between Daimler Benz and Chrysler fell apart because a clash in cultures so never underrate the intangible undertones.
  3. What risks does this partner bring with them?
  4. Do the goals of both companies align ? You and your partner need to be going in the same direction. If your partner is focussed elsewhere, your aims won’t be a priority.
  5. Do they place nice with others? How has this target partner worked with other companies in the past? Who else can they introduce you to ?

Start Reaching Out

Conduct Your Due Diligence

Negotiating the Partnership Agreement

What Types of Strategic Alliances Are There?

1. Joint Ventures

2. Equity Strategic Alliance

3. Non-equity Strategic Alliance

In Conclusion



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